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Our Keyword Research feature is a collection of data that helps you find, analyze, and track the best keywords for your business.
As an Etsy seller, one of the keys to success is ensuring that potential customers easily find your products. This is where keyword research comes into play, and the EverBee Keyword Research feature can be a game-changer for your Etsy SEO strategy.
Why is Keyword Research important?
Keyword Research is essential for your Etsy business because it will help you to understand and identify what words and phrases people use when searching for products like yours.
By incorporating relevant keywords into your product titles, descriptions, and tags, you can optimize your product listings to appear higher in search results and attract more potential buyers. This can help improve your conversion rates and overall sales.
Taking a closer look at Our Metrics
- Search Volume: Refers to the number of times a keyword or phrase is searched for on Etsy within a specific period (EverBee considers the last 30 days).
This insight helps you understand the popularity of a particular keyword, which can help you decide whether or not to include it in your product listing. You'll want to focus on keywords with higher search volumes as they have a better chance of generating traffic to your shop. - Keyword Competition: The number of competing listings for this keyword.
Our Keyword competition will help you determine which keywords are worth targeting and which are a waste of time. Learn more here. - Keyword Score: It helps Etsy sellers optimize their listings by showing them which keywords are most searched but have no competitors.
What Is a Good Keyword Search Volume?
Choosing the right keywords is like finding the perfect balance. You want enough search traffic (volume) without facing big competition.
Too Low Volume: Targeting keywords with minimal searches means very few people will see your content.
Too High Volume: Chasing super popular keywords puts you up against established shops, making it challenging to rank well. So, no single number can determine a “good” keyword search volume.
Additional tools:
Customize: You can edit your results table columns
Filters: You can edit your results table columns
Export: Export your research in a CSV file (it is sent to your account's email)
I hope this article was helpful, and if you have any more questions, feel free to contact us at hello@everbee.io
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